College sports used to be about passion and pride for the name on your jersey. In this new era of name, image, and likeness, it’s now about who can cut the biggest check. NIL has changed the game, and not for the better. What was once built on tradition and team camaraderie has now turned into a business.
The topic of NIL has been hot ever since its launch in 2021. As a former student-athlete, I’ve experienced firsthand the impact NIL has had, not only on individual players but on the overall dynamic of a team.