Florida State created a new program within its athletics department to help its athletes capitalize on the upcoming name, image and likeness legislation.
Apex is a multitiered program launched by FSU and INFLCR, a software company that specializes in sports-focused social media. The partnership is intended to help athletes better understand the upcoming NIL legislation that will take effect July 1 in Florida while providing support throughout their FSU playing careers.
“I am extremely proud of the comprehensive nature of the Apex program,” FSU athletics director David Coburn said. “The cornerstone principle from the start of this process was to educate our student-athletes, and education plays a central role in every aspect of Apex.