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Florida latest to consider allowing college athletes to profit

TALLAHASSEE, Fla. -- Following California's lead, Florida lawmakers are tackling NCAA rules that prohibit college athletes from reaping financial benefits from their prowess in the arena of big-money sports.

With a bounty of marquee college sports programs, Florida could help student athletes flex their muscles as they take on the NCAA, which governs college athletics and has long resisted calls to allow student athletes to profit from their collegiate sports careers.

Florida Gov. Ron DeSantis gave the effort in Florida a political boost Thursday when he appeared with a bipartisan group of lawmakers and two former star football players from Florida State.