MIAMI & HOUSTON -- TheLinkU, the leading NIL and revenue optimization platform in college sports, today announced a strategic partnership with FIU Athletics to strengthen revenue generation, expand business engagement, and deliver long-term financial sustainability for Panther Athletics. The partnership will enhance FIU's ability to support its student-athletes and coaches, while creating immediate opportunities for brands, donors, and local businesses to engage directly with Panther Athletics through TheLinkU's streamlined partnership platform. By combining innovation with strategic execution, FIU and TheLinkU aim to build a sustainable growth model that reduces overall costs, diversifies funding, and empowers FIU to compete at the highest level while driving measurable returns for its partners and donors.
FIU Selects TheLinkU to Drive New Athletic Revenue Streams and Strengthen Financial Efficiency
