There is a cliche in the business world, adapted from a William S. Burroughs quote, that says if you’re not growing, you’re dying. In the increasingly business-focused world of college football, that became more true than ever yesterday when the Big Ten added USC and UCLA.
On the Power 5 level, in terms of big programs that truly matter, only the SEC and Big Ten have grown recently. Which means, everyone else is dying. And to keep from dying, the SEC will react and add more teams. It’s only a matter of time.
It didn’t used to be this way.