Florida’s men’s and women’s basketball teams bear the Jordan Brand symbol proudly, and have done so as the lone SEC school to be part of the Jordan Brand family since the school’s switch from Nike branding for its football and basketball programs in 20XX.
In December 2022, the Gators will get to vie for supremacy of the brand with some of its other big-name representers in a new college basketball event.
Florida, Michigan, North Carolina, and Oklahoma’s men’s and women’s basketball teams will all take part in a new three-year event dubbed the Jumpman Invitational and set up — at least in 2022 — as a pre-Christmas showcase for some of the nation’s top athletic programs.