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‘The Wild, Wild West’: The Owl Collective and the future of NIL deals

FAU will join multiple universities in forming a collective to facilitate its student-athletes on financial support for NIL deals.

Photo of an FAU football helmet.

Florida Atlantic University is making history by forming its own collective called “The Owl Collective”. The university joins over 120 colleges and universities in America in having its own collective, shaping the landscape of NIL–name, image, and likeness–sponsorship and deals.

“The Collective was created quickly in order to have this position in the market to help the college athletes right now,” said Bryan Rammel, founder of the Owl Collective.