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‘The Wild, Wild West’: The Collective and the future of NIL deals

Related Topics: Bryan Rammel

FAU will join multiple universities in forming a collective to facilitate its student-athletes on financial support for NIL deals.

N’kosi Perry makes his way to the end zone for a touchdown against Louisiana on Sep. 10, 2022.

Florida Atlantic University is making history by forming its own collective called “The Owl Collective”. The university joins over 120 colleges and universities in North America in having its own collective, shaping the landscape of NIL – name, image and likeness – sponsorship and deals.

“The Collective was created quickly in order to have this position in the market to help the college athletes right now,” said Bryan Rammel, founder of the Owl Collective.