BOCA RATON, Fla. -- Lane Kiffin has a plan, and his plan is fairly simple when you think about it: do whatever it takes to get Florida Atlantic as much attention as possible.
If that means trolling Alabama -- and his former boss, Nick Saban, about his "rat poison" comments -- on Twitter, so be it.
Just placed outside building!!! Stay away. Rat poison control Do not come to #thefaU pic.twitter.com/RCIqhWdIys
If that means promoting #thefaU as often as possible, so be it.
If that means tweeting at the Kardashians, "recruiting" Lamar Jackson or poking his former friends at Tennessee, so be it.