What is the biggest benefit of being a season ticket holder according to Kris Katseanes, FC Dallas VP of Ticket Sales? "Beyond just the typical benefits of membership and the added value of an improved stadium, season members also are guaranteed a seat for all the biggest matches of the year." A guaranteed seat? That's not "Beyond" anything. That's the most basic reason for buying a season ticket in the first place! An improved stadium? The only renovations taking place this year are the removal of the south stands and the addition of more bleachers on the stage.
Before the first game kicked off last year, season ticket holders received a page of coupons offering a free soda, a candy bar, a cinch sac, 10% off in the team store, 20% off on one occasion, and two buy-one-get-one free tickets.