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Kit talk: an FC Dallas branding idea

Related Topics: F.C. Dallas

/FCD Communications

FC Dallas' 2017-18 secondary jersey

Years ago, before the Dallas Burn re-branded to FC Dallas, I wrote a commentary called "Hoops Baby, Hoops" in which I called for the club to choose an iconic jersey pattern for their kit.

The point I tried to make was that kit design, or pattern, can become as iconic as the club's color scheme. Think of almost any famous club in the world and soccer fans can give you their kit pattern design as well as colors. Glasgow Celtic? Hoops. AC Milan? Stripes. Liverpool? Solid red.