Five areas FC Dallas needs to improve

Matthew Visinsky

/Icon Sportswire FC Dallas mascot Tex Hooper.

It is the off-season, when we have lots of time to contemplate all things FC Dallas and Dallas Soccer. This is when we can take a big picture look at what the home town club is doing well... and not so well.

FC Dallas has over the last few year's been quite successful in some areas. Last week we talked about five ways the club is excelling.

Now it's time to look at the downside, what's not going so well. Here are five areas which FC Dallas needs to improve.

1. Marketing and Brand Recognition

Let's be frank, how often do you find yourself talking about FC Dallas and someone says, "What's FC Dallas?" Or, "You mean the Burn?" Or perhaps…