Week 1 of the NFL season ends the excruciating wait for fantasy football owners who are excited to roll out top stars in contests after plenty of prep that went into drafts.
In a funny sort of way, it's the same story for NFL teams. It's part of what makes the league so appealing—every team has newfound hope after an offseason of moves.
For owners, it's important not to end up like a dud. Think of the Dallas Cowboys last year, a team with high hopes that wound up winning four games.
Knowing when to start and sit star players is a key component of avoiding dud status.