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Start 'Em, Sit 'Em Week 7: Smartest Matchups to Exploit, Sleeper Plays and More

For fantasy football owners, Buffalo Bills running back LeSean McCoy and Los Angeles Rams wide receiver Kenny Britt serve as valuable lessons going into Week 7.

The two exemplify exploiting matchups and sleepers. McCoy stood as an obvious big name to deploy against the struggling San Francisco 49ers in Week 6, and he responded with 32 points by way of 140 rushing yards and a trio of scores.

Britt landed on the sleeper end of the spectrum. Before Monday's action, he sat behind only Odell Beckham Jr. in scoring at wideout thanks to a 25-point outburst—one owners could have seen coming when looking at his past usage versus a favorable matchup against the Detroit Lions defense.