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Start 'Em, Sit 'Em Week 4: Advice for Unfavorable Fantasy Football Matchups

Nothing is trickier on a weekly basis than deciding how much weight you should put into matchups when setting your fantasy lineup. Is the matchup so bad you'll sit a good player? Is it so good you'll start a bad one?

Below, we'll focus on whether you should start or sit a few intriguing players at every position who face difficult matchups this week.

Start Him: Matt Ryan, QB, Atlanta Falcons

The Buffalo Bills have stifled opposing quarterbacks, holding them to just 10.9 fantasy points per week in standard-scoring leagues.