In the world at large, August is something of a stagnant month; summer is winding down, kids are waiting for (or dreading) the start of school and fall is top of mind.
In fantasy football, however, August feels more like January; it's a fresh slate, ripe with opportunities.
For draft leagues, this means a chance to rebuild your roster every year. And if you happened to settle on a classic fantasy team name early on in your league, your competitors might be used to seeing Leader of the Pack or My Giants or New York Sack Exchange return year after year.