On the day he was named Nottingham Forest’s new manager, a PR company sent out a press release announcing Sean Dyche as a high-profile commercial partner for a credit card firm.
Advising customers on how to manage debt, Dyche was quoted as saying: ‘Coaching is about breaking things down, so they feel less overwhelming. Whether it’s football, finances or how to build your credit score, having the right support gives you the confidence to tackle challenges step by step.’
Dyche had to cancel his appearance due to the rather more pressing matter of returning to Premier League management, but he will now need to heed his own counsel.