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The McDavid Effect: Press Over-Covers Edmonton Oilers Rookie

In his new Adidas ad, the commercial commentators quickly announce how teams have been watching “this kid since he was 13 years old.” And later on, they question, “Can he turn around a franchise?” These are questions swarming around Connor McDavid, ever since the Edmonton Oilers announced his name as the first overall NHL draft pick.

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Day in and day out, the press have been covering every move that Connor makes. How Connor’s training went. How he did at that one scrimmage in rookie camp. How his eating habits have been.