At first glance the Edmonton Oilers would appear on paper, to be a good offensive team. With their numerous high draft picks devoted to top offensive talent, it may shock some to hear that the Oilers have actually struggled to create offense for some time now.
Since drafting Taylor Hall, the Oilers have never placed better than 25th in goals for over a full season, meaning that year over year, the Oilers lose ground on their competitors due to their difficulties generating offense.
Goals for, can be simplified to the function:
Shots on Goal * Shooting Percentage
According to this formula to score more a team must either, generate more shots on goal or convert more efficiently on their shots.