Coach K has a history of doing things to fire up his team before a game. One of his earliest players tells a story of the lights going out before Duke had a major game with Louisville in probably his third season.
The lights went down in the locker room and then K opens the door with a lantern in hand and says....”I come not to praise Louisville but to bury them!”
The team was watching the movie Gladiator before a game and suddenly a flaming arrow is shot into a dartboard, then a ball rolls in followed by Coach K who jumps on it, wrestles it and starts yelling “fight with me!