The Brotherhood Podcast Arrives

Jan 28, 2023; Atlanta, Georgia, USA; Duke Blue Devils center Ryan Young (15) and Duke Blue Devils center Kyle Filipowski (30) react against the Georgia Tech Yellow Jackets in the first half at McCamish Pavilion.We haven’t had a chance to listen yet, but Duke Basketball now has a podcast called The Brotherhood, and that, like so many of Duke’s social media efforts, is likely to be a big success.

The program decided to move into social media aggressively when Duke Hating was at its peak and then-coach Mike Krzyzewski and staff decided that not only was social media a good counter to that, but that the players should do much of it themselves. So among other things, we’ve seen Marshall Plumlee…