Social Media Giveth, Social Media Taketh Away

Dec 11, 2021; Phoenix, AZ, USA; Centennial High School forward Jared McCain dribbles against Sunnyslope High School at Footprint Center.Social media is always a two-edged sword. Duke has used it brilliantly for several years after becoming dismayed over how the Blue Devils were being portrayed in the media. Why not do it yourself? And if something is worth doing, it’s not that you want to overdo it, but if you’re going to line up a new narrative, it’s brilliant to let the players do it themselves. So fans get a view of Duke players interviewing each other, narrating features and so on. Marshall Plumlee was really good at this and Zion Williamson turned walk-on Mike Buckmire into a media star by including him in interviews and actually interviewing him.

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