As the new world of NIL opens up for NCAA players, in which they can cash in on their name, image and likeness, things are evolving quickly.
At HBCU Jackson State, Antwan Owens signed a hair care deal at midnight and so did several other players.
At Fresno State, twin sisters Hanna and Haley Cavinder, who play basketball and who are big on TikTok and Instagram, got a deal.
LSU’s Olivia Dunne, a gymnast, is leveraging her massive social media following and will soon have quite a large bank account.
But will it just mean schools like Kentucky, Notre Dame and Alabama will hoard all the meaningful talent?