Our initial reaction to the Supreme Court’s ruling in NCAA vs. Alston was probably off in that the ruling was more narrow than we realized. Essentially it’s not a complete free market solution but holds that the NCAA has to allow schools to recruit by offering other things as long as they’re expressly tied to education.
So if we understand correctly, if, say a Chris Bosh, Jr. was just as geeky as Chris Sr. is (and he is a truly glorious geek), then he could compete for programming scholarships and awards.
So it’s not a home run.