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Marketing: Can Zion Match LeBron?

Here’s a longish piece about Zion Williamson from SportsProMedia.com about his marketability and his business potential.

The headline is: “Building the brand of a number one draft pick: Can Zion be as marketable as LeBron?”

It’s a tall order, no pun intended. Basketball wise, LeBron is way ahead of Zion with more than a decade and a half of professional experience and absolute worst case, he’s a Top Ten player of all time. Quick list, no particular order:

  • Bill Russell
  • Michael Jordan
  • Wilt Chamberlain
  • Larry Bird
  • Magic Johnson
  • Kareem Abdul-Jabbar
  • LeBron James
  • Oscar Robertson
  • Julius Erving

It’s rare air.