Back to the Duke Blue Devils Newsfeed

"Made Here" Campaign Launched by USOPC

COLORADO SPRINGS, Colo. – The United States Olympic & Paralympic Committee today announced plans to launch parallel campaigns – Olympians Made Here and Paralympians Made Here – to celebrate national team student-athletes and advance collegiate Olympic and Paralympic sport opportunities on campuses across the country. Set to launch on July 24 in honor of the one-year countdown to the Olympic Games Tokyo 2020, the non-commercial solidarity campaigns are the latest initiatives taken by the USOPC’s Collegiate Advisory Council to enhance collaboration between colleges, universities and conferences, the USOPC and its member National Governing Bodies.

With commitments from more than 100 American universities and representation from 24 conferences across NCAA DI, DII and DIII levels – including participation from all Power Five institutions, West Coast Conference universities and the NCAA – the campaigns are the first of their kind to focus on elevating the profile of collegiate Olympic and adaptive sport programs, and their impact on the Olympic and Paralympic movements at the national level.