@DukeMBB Ushers in the Age of NIL with Creativity as well as Key Data Points

With the recent ruling that allows college athletes at every level to monetize their success with the use of their name, image, and likeness (NIL) a new phase in recruiting has been ushered in and the team at Duke, specifically Duke Basketball, is and has been ahead of the curve, preparing for this juncture in sports for quite some time. In terms of social media the adage is that “if you aren’t ahead of the curve then you are behind it” and catching up is both time consuming and costly.

If you’ve followed or even been aware of Duke Basketball for the last 5-10 years then you know how well they’ve invested in both setting up an infrastructure and a marketing plan for both its internal brand…