DURHAM, N.C. – Though Duke Basketball has long had more Twitter followers than any other college athletics program in the nation, @DukeMBB recently raised the bar even higher when it became the first collegiate team account to surpass one million followers.
Since its inception in October 2016 with approximately 635,000 followers, @DukeMBB has grown by 57.5 percent in the last four months. During that time, @DukeMBB has averaged 22.5 million impressions, 1.5 million engagements and 550,000 video views per month on Twitter.
In the 30 days leading up to the attainment of the one million-follower mark, the @DukeMBB account experienced an 11.