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Duke Beats Apparel Counterfeiters In Court But Markets Are Hard To Regulate

Duke won three lawsuits in May about counterfeit apparel (all three by default). There were other schools and franchises involved but we’re focusing on Duke here.

Essentially this means that these companies violated Duke’s trademark and tried to undercut the value Duke assigned to that trademark when displayed on apparel.

The first point here is that obviously Duke is behaving correctly. The trademarks belong to Duke and if you want to use them, if you’ll pardon the pun, you have to play ball.

That’s entirely correct and while you may not agree with a particular law, that doesn’t mean you get to just ignore it (Wesley Snipes).