Judging from past March Madness viewing experiences, the latest Capital One commercial featuring Duke basketball head coach Mike Krzyzewski (as seen below) is likely to air somewhere in the order of five krzyzillion times across the next five weeks.
Don't blame the advertiser. Look, whether your lenses view it as that of a rat or that of a demigod — there seems to be no in-between — Krzyzewski's face has long been the most recognizable in college hoops.
Besides, the fact that, per Sports Media Watch, Duke's past three National Championship Game appearances (2001, 2010, 2015) account for the three most-watched this century is evidence that Coach K's players and teams typically blow away the competition in terms of intrigue.