Duke Athletics Adopts Name, Image and Likeness Policy

DURHAM – Duke University introduced policy on Thursday (PDF) allowing its student-athletes the opportunity to benefit from their name, image and likeness (NIL). The policy comes after the NCAA's board of directors announced Wednesday to officially suspend the organization's rules prohibiting athletes from selling the rights to their names, images and likenesses.

"Continuing to enhance the student-athlete experience is paramount, and this is a significant step in the right direction," said Nina King, Duke's incoming Vice President and Director of Athletics. "With the initial parameters in place, we'll now turn our focus to education and support while remaining flexible and adaptive. I'm…