Dereck Lively Scores A Sweet NIL Deal

CHICAGO, ILLINOIS - APRIL 15: Dereck Lively II #24 of Team Air shoots over Kyle Filipowski #30 of Team Flight during the men’s Jordan Brand Classic at Hope Academy on April 15, 2022 in Chicago, Illinois.NIL continues to change college sports and for Duke, with such a big brand, it’s bound to be a huge deal, not least of all for new GM Rachel Baker

So maybe it’s no surprise that incoming Duke freshman Dereck Lively has a pretty cool deal going: he’s going to be on a Topps trading card.

Topps has signed deals with a lot of Power Conference schools and that means work for Baker.

Derrick Eiler, a Vice President with Topps’ parent company, said this: “We felt this was the perfect time to launch…