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Beloved as college basketball recruits. Attacked on social media when they pick a school.

When basketball recruit Kevin Knox II tweeted that he was heading to Kentucky last month, the response from jilted fans was swift and brutal.

One person wrote he wished he would die, Knox’s mother said.

“One minute they’re saying come to my school and the next minute they’re saying ... they hate you,” said Knox, 17, whose list of possible schools included North Carolina and Duke.

A look through the more than 1,200 tweets under Knox’s original post that he was heading to Kentucky showed at least 100 negative comments, some alleging without proof that he received payment for his decision, others expressing hope that he would be injured or would fail.