Red Wings earned more than $40,000 over two seasons in ad campaigns for the US Air Force
The term is "Paid Patriotism", an idea brought up by senators Jeff Flake and John McCain which describes the practice of US Military organizations paying professional sports teams for pro-military displays designed to look more like thanking the troops than marketing campaigns.
Today, the senators unveiled the report, showing $10.4M in military spending on such displays since 2012. While much of the (known) money was spent on the NFL, all four major sports leagues, MLS soccer, NASCAR, and more were listed as having contracts with various military agencies.