Associated Press
The NHL on Monday unveiled a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years.
League officials said the process of designing the new logo and word mark began more than two years ago, before the start of the pandemic. It'll debut in earnest when the playoffs start in early May.
“This feels like the appropriate time to release the mark and really establish the mark in the landscape that we’re currently in,” senior design director Greg Mueller said.