The Detroit Red Wings have entered into a multiyear partnership with a sports book operator and provider of a market-leading sports wagering app.
The deal, announced by the team Tuesday, is with PointsBet, and is designed to enhance fan engagement and game-day excitement. First and foremost, the Sports & Social Detroit at Little Caesars Arena will be renamed PointsBet Sports Bar. The bar is expected to be operational this year, though the release did not specify when.
The Wings, who moved into LCA in 2017, open the pandemic-delayed 2021 season Thursday against the Carolina Hurricanes, without fans in the stands.