from Bill Shea of Crain's Detroit Business,
Hockeytown is far from a ghost town, at least not yet, and the "Hockeytown" phrase itself remains a useful marketing tool until things get better on the ice. It's just not on the ice anymore.
The Red Wings last month trotted out the refreshed "Hockeytown" logo that re-imagines the phrase in fabric letters that matches the names on player jerseys. It will be heavily used in the team's TV, signage, and digital marketing campaign all season, on merchandise and apparel, and will show up in many places inside Little Caesars Arena including on the dasher boards. It was removed from the ice for this season so that the iconic Winged Wheel logo could be…
