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Pistons spice up ticket promotions in effort to boost attendance

(Photo: Clarence Tabb Jr., Detroit News)

Detroit — For most of the first two seasons at Little Caesars Arena, the Pistons got as much attention for the bright red seats in the lower bowl than their play on the court.

On television, the empty seats were a tangible reminder of the Red Wings’ design flaw, but also of the Pistons fans’ malaise with the team making just two playoff appearances in the past decade.

Most of the lower bowl at Little Caesars Arena consists of premium club seats, which can cost around $180 each and include food and drinks.