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Detroit Pistons and Isiah Imports/Cheurlin Champagne Announce Partnership

DETROIT, Mich. – The Detroit Pistons announced today that the club is teaming up with Pistons legend Isiah Thomas on a sponsorship deal that names Cheurlin Champagne as the “official champagne of the Detroit Pistons.”

Thomas, the former NBA great who is Chairman and CEO of Isiah Imports, will host Cheurlin Champagne tasting events with fans and special guests at Little Caesars Arena and the new Henry Ford Detroit Pistons Performance Center on various occasions throughout the calendar year while also supporting activations with retail partners.

Other elements of the deal include in-arena video promotion on IPTV throughout Little Caesars Arena and social media partnered content and posts on Pistons Twitter, Facebook and all Pistons distribution channels.