Matthew Stafford may be a California-living Super Bowl champion now, but decade-long Detroit ties don't die easily.
Stafford, the longtime Detroit Lions quarterback, will be the NFL's spokesman for a Motown staple: Little Caesars. The Detroit-based pizza chain entered a sponsorship agreement with the league earlier this summer, according to a Monday news release by Little Caesars.
The sponsorship also includes a sweepstakes for fans and charitable efforts to address food insecurity in some NFL cities, starting with a serving of food Sept. 7 in Los Angeles.
But Lions fans might be watching the ad spots, which run all season long in conjunction with an effort to sell more Hot-N-Ready pizzas ahead of NFL Sundays, to see if Stafford drops any more low-key references to his former home.