There is a good possibility that you know who you are. Such things are relative of course, but the basics are always familiar: name, age, location, so forth and so on. You cannot comprehend your full position in the universe, but a basic geographic on a continental plate understanding will do. The point is, you have awareness of the self. You think, therefore you are.
Well folks, with Detroit Lions football we can work to destroy that.
Honolulu Blue Kool-Aid is an idea. It does not exist in the corporeal dimensions. It is a thing we tell ourselves we are drinking, through abstraction and metaphor.