If you’re like me, the Sunday before the Super Bowl, you’re looking for the exact kickoff time. Not the time that CBS says the game is going to start—we know they’re just trying to loop you in for their 6-hour pregame coverage. (Actually, it’s seven hours. No really.)
Websites know there are suckers like me that are just plugging in “What time does the Super Bowl start” into their search engines and everyone tries to capitalize on it. Deadspin rightfully makes fun of the desperate SEOing here.
Anyways, that’s exactly what this post is.