The NFL runs a regular community outreach campaign called My Cause My Cleats each season that allows players to wear non-regulation shoes during games in the later part of the season which are then auctioned off to support charitable causes important to those players. This year, My Cause My Cleats runs during Weeks 13 and 14, and the Detroit Lions players participating in this fundraising and awareness drive are wearing their custom cleats in Week 13 against the New Orleans Saints.
The Detroit Lions’ media folks have a number of pieces up to highlight these fantastic cleats and their associated causes.