Coming out of the Detroit Lions' Week 8 bye, offensive coordinator John Morton made it clear he felt he had "failed" wide receiver Jameson Williams. Over the first seven games, the numbers backed that up (30 total targets).
In Week 9, Williams had four catches (on six targets) for 66 yards and a touchdown. Head coach Dan Campbell notably took over the offensive play-calling in Week 10, then Williams set a season-high with 119 yards (on six catches) while extending his scoring streak to two games.
Williams made it three straight games with a touchdown in Week 11 against the Philadelphia Eagles.