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How two Detroit barbershop owners landed a deal with the NFL

Sebastian Jackson, of the Social Club Grooming Company, talks about barbershop culture, partnering with the NFL for "Shop Talk" and social impact. Kimberly P. Mitchell, Detroit Free Press

Sebastian Jackson smiles when he thinks of the long journey it took to open his flagship Social Club Grooming Co. barbershop in Midtown.

Three rejected business plans.

A legal battle with NBA superstar LeBron James and his production company.

Those were just a few of the challenges Jackson and his wife, Gabrielle, faced in launching their business in 2012.

But they persisted and their hard work is about to pay off in a big way: The couple has landed a deal with the NFL to bring their popular Shop Talk community forum to Super Bowl weekend in Atlanta next month.