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'A key new pillar on the calendar for us': NFL to play game on Black Friday for first time in 2023

Prime Video is expanding its NFL footprint from Thursdays to Friday – for at least one game in 2023.

The league and Amazon announced Tuesday that the NFL's first “Black Friday” game will be streamed the day after Thanksgiving on Nov. 24, 2023. Kickoff is expected to be at roughly 3 p.m. ET.

"A unique opportunity to create another day of football around a weekend that already celebrates football and family in a unique way," said Hans Schroeder, NFL Media's chief operating officer. "And on a day which is increasingly something that Amazon and their platform are so uniquely positioned to make even bigger.