On Thursday, the newly relocated Los Angeles Chargers released their new logo, and the DePaulia design team had some thoughts about it. Here’s asst. design editor Leah Davis’ critiques of some bad sports logos.
Los Angeles Chargers
The Los Angeles Chargers football team, shortly after moving from San Diego to LA, announced their new logo a few days ago and from a designer’s perspective – it’s garbage. This design looks like a bulky, Arial-esque font was italicized and a slightly offset triangle was placed to make it look like a lightning bolt.