Denver Stiffs · Sep 13, 2018
The Denver Nuggets and the one percent
“We only made one percent on the test.”
I was explaining to my dad a recent test my company had run, where we were hoping for big results. I was saving the punchline for the guy who taught me how to tell a story. He expressed his disappointment that the experiment had gone so poorly. What I’d not shared was that the test impacted every dollar the company made, across all departments, in perpetuity. I dropped that little nugget next. His ears perked a bit.
“How much did you say your company made last year?”
“3.1 billion dollars.”
He sat silent for a second, widgeting. Finally...
“OK, math whiz. You’ll have to...”
“31. Million. In one change.”
He let out a low whistle, drinking it in.