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The art and science of manipulating NBA officials

In this episode, I am joined by Dr. Travis Heath to talk about Nikola Jokic’s temper, Michael Malone’s responsibility to defend his players, and the tact, timing, and psychology of “working” officials. Dr. Heath has worked in and around the NBA for years as a consultant and had an up close look at how George Karl, Gregg Popovich, and Phil Jackson worked officials before, during,a nd after important games. He talks about the key components of a successful campaign to turn officials in your favor and what he wants and expects from Michael Malone over the next couple of weeks.