Ball Corporation and Kroenke Sports & Entertainment, LLC (“KSE”) today announced that Ball’s infinitely recyclable aluminum cup will soon be available to visitors at KSE’s Pepsi Center in Denver, Colo. This is the first major professional sports arena to introduce the aluminum cups at full scale, debuting during the NBA’s Denver Nuggets’ home opener against the Phoenix Suns on Friday, Oct. 25.
Ball, a leader in cutting-edge, sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products. KSE’s Pepsi Center is also home to the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth, expanding the aluminum cups offering to professional basketball, hockey and lacrosse fans, as well as concertgoers.